- What Customers Expect From eCommerce Sites?
- What Are The Features To Incorporate In Your eCommerce Website?
- Optimize your product's images
- Ensure a user-friendly eCommerce website design
-A streamlined user experience website design
-Website security and safety
-Secure payment gateways
-Optimize for various devices
-Different Payment Options
-Appropriate product displays and descriptions
-Ensure SEO-friendly websites
-Website search and filter features
-Work on online branding
To succeed as a successful entrepreneur, establishing an eCommerce website is not for the faint-hearted. After making this bold choice, the following step is to back your vision with a solid eCommerce strategy. With billions of digital customers worldwide, having an eCommerce business remains a lucrative business opportunity. But creating a solid online business that stands out from the competition requires more than a stunning design and effective SEO. Yes, the competition in the eCommerce industry is intense, with big eCommerce giants like Amazon, BigCommerce, eBay, etc. Yet, competing with them with excellent product lines and positive customer experiences is possible. Understanding how to grow eCommerce sales and create a successful online company does not need extensive knowledge. Anyone eager to learn and put effort can perform it. Beginning with a unique, distinctive shop name for your website address. However, developing a marketing plan early on may offer you a substantial head start.
So what can you do to intensify your eCommerce sales? What features does your eCommerce website need? Check below.
What Customers Expect From eCommerce Sites?
As stated earlier, there is fierce competition in the eCommerce industry. To thrive in this competitive scenario, businesses must cater to the increasing demands of customers. Customers want a variety of things from eCommerce sites, including:
⦁Convenience: Customers want to be able to shop online quickly and easily. They want a fast, easy-to-use navigation system, straightforward checkout process, and search functions.
⦁Wide Selection: Customers want a wide variety of products to choose from and quickly find what they're looking for. An online product catalog is a great option. An online catalog is a collection of accessible products or services delivered over the internet. Online catalogs facilitate the buying process.
⦁Competitive Prices: Customers want to find the best deal, and they want to be able to compare prices from different sellers.
⦁Trust: Customers want to feel confident that their personal information and payment details are secure. They also want to know that they're buying from a reputable and reliable source.
⦁Good Customer Service: Customers want to get help and support quickly and easily if they need it. Hence, this includes clear and helpful product descriptions, detailed shipping information, and easy-to-find contact information.
⦁Personalized Experience: Customers want to feel like the eCommerce site they're shopping on is tailored to their needs and preferences. So this can include personalized product recommendations, reminders of items they've previously viewed, and shopping history.
⦁Delivery Options: Customers want a range of delivery options, including next-day delivery, free shipping, and the option to pick up their purchases in-store.
What Are The Features To Incorporate In Your eCommerce Website?
Here are a few steps that you can't take to enhance your eCommerce website and boost your revenue:
1. Optimize your product's images
We've seen everything from blurry photographs to huge image representations to websites with few or no product shots. Avoid that. Instead, utilize only high-quality, file-size-appropriate photos on your web pages. As a result, this will improve the speed of your online shop page and the user experience for your consumers. For full-page banners, resize your images and balance their size and quality. Put effort into capturing your products; people are always more inclined to purchase products when they can see what they're purchasing. Likewise, remember to shoot photographs of high quality. The greater the image quality, the more appealing the product appears.
2. Ensure a user-friendly eCommerce website design
A positive visitor experience is the most crucial feature customers would like in an eCommerce website. Moreover, the fundamental to a user-friendly design is enabling users to accomplish their goals in the fewest possible steps. If your customers have difficulty navigating your website or locating the information they want, they will likely go on to one of the numerous other online businesses.
Prioritize customer satisfaction:
⦁ Developing a straightforward and high-quality homepage.
⦁ Include a search box.
⦁ Showing category pages prominently on the navigation bar.
⦁ Focus on building a responsive website.
3. A streamlined user experience website design
Consider "How simple is it for the average consumer to navigate your online store?" An intuitive user experience and layout are crucial for developing your eCommerce business. Keep product suggestions at the bottom of the page and provide "frequently bought together" alternatives. So, make it easier for your customers to switch between products. Your ultimate objective is to increase visitors' duration on your website. Moreover, the longer they remain on your website, the greater their likelihood of making a purchase. It is one of the most fundamental eCommerce website best practices.
4. Website security and safety
No Internet consumer wishes to get a virus when browsing online, but the security of their computer is not the only thing at stake. As an eCommerce company, you keep huge amounts of data regarding your items and the customers who register to make purchases on your website. Consequently, security is one of the most important eCommerce website needs. Any compromise of this data places your organization at risk; the telephone number of your customers might be accessed and sold, or you may lose vital data forever. A website that is not secure may harm your reputation on Google and other search engines. Google began detecting websites lacking an HTTPS protocol and SSL certificate not too long ago. Users cannot access your site without these two aspects, and if your certificate expires, you risk losing possible orders.
5. Secure payment gateways
Payment gateway services are essential for processing all credit cards online. It is similar to how a point-of-service (POS) gadget processes gasoline payments. The payment gateway's principal function is to facilitate transactions between you and your customers. Note that without the permission of a payment gateway, you cannot complete the transaction process, and you will not receive the funds. Secure payment gateways are essential for eCommerce websites because they protect sensitive financial information (such as credit card numbers) from being intercepted and misused. Moreover, they also ensure that transactions are processed accurately and securely. As a result, it reduces the risk of fraud and safeguards the reputation of the eCommerce business.
6. Optimize for various devices
People no longer only browse on computers and laptops. Moreover, eCommerce shoppers rely on their mobile devices more and more. Analyze and optimize your site for several devices. You do not wish to lose customers by providing an excellent mobile user experience but a poor tablet customer experience. Moreover, ensure that your website immediately adapts to the screen size and form of mobile devices to enhance your conversion and maintain customer satisfaction.
7. Different Payment Options
Abandoned shopping carts are often a major concern for online retailers. To increase your chances of closing the transaction during the final checkout step on your website, ensure that the purchase process is as simple as possible by providing several online payment options in the shopping cart. Consider including alternatives for payment processors such as PayPal in addition to credit and debit card options. Moreover, to urge users to click the "purchase" option, you might include plugins with buy now, pay later functionality.
8. Start Upselling
What if a buyer is in the checkout process to buy a coffee jar when they get a personalized suggestion for a larger, better coffee jar for just $5 more? They will likely be tempted to improve their product. Upselling is an excellent strategy for increasing revenue and fostering long-term client connections. Moreover, it is successful since you mostly market to customers who already know and trust you. You do not need technical abilities to add an upsell procedure to your online business, which is good news. Numerous upsell applications are compatible with Shopify, BigCommerce, and other well-known eCommerce systems.
WebBee Global offers NetSuite Integrator that supports upselling. WebBee offers a one-of-a-kind, bespoke application that flawlessly connects NetSuite with your system's current applications. Moreover, WebBee Robust NetSuite Integrator & Auto Multi-Channel Fulfillment offers the following:
- Shopify NetSuite integration
- BigCommerce NetSuite integration
- WooCommerce NetSuite integration
- Amazon FBA NetSuite integration
- Magento 2 NetSuite integration
- Shopify Amazon integration
- BigCommerce Amazon integration
9. Installing Chatbots
Intelligent technologies like chatbots are wonderful eCommerce tools for conversational customer service and marketing. Chatbots don't merely assist consumers or ask simple queries. Additionally, they provide two-way communication and create consumer connections. Using chatbots, eCommerce organizations may respond to client inquiries about items and expedite sales. You may also offer your eCommerce chatbots "human names" to increase engagement rates. Because AI chatbots are continually learning from previous user encounters, they can personalize future discussions remarkably. Hence, this makes them ideal for processing recurring customer questions and managing chat queues. As a result, it will relieve the burden on human support employees.
10. Include reviews
Before deciding on a product, buyers will research what others have said about it. Therefore, it is essential to have reviews on your social media platforms and eCommerce website. This guarantees that customers' favorable impression of your brand is maintained across all platforms and points of contact.
11. Appropriate product displays and descriptions
In addition to simplicity, customers prefer content quality. Your conversion rate is affected by high-resolution photos, video reviews, and extensive product information. The disadvantage of online purchasing is that buyers cannot see or touch the goods or try them on. Thus, they must rely only on product descriptions to purchase. Including specific sizes for clothing, intended uses for equipment, and energy consumption information for home appliances can persuade buyers to purchase your goods.
12. Ensure SEO-friendly websites
The objective of SEO is to increase your sales by increasing your website's ranking in search engines using various methods and approaches. A portion of it involves adding keywords to the website's content, meta information — titles and descriptions — and pictures. Many professionals forget buyers may discover you using an image search, but only when you provide 'alt' text to your visual material. Hiring an SEO expert in the earliest phases of eCommerce website development is another thing many businesses fail to do. The website must open with, at the very least, the required meta tags. But an SEO expert may also assist you with structuring page structure and internal linking, generating content strategy, developing a mobile-friendly design, enhancing the loading speed, and addressing other crucial factors.
13. Website search and filter features
Customers use the search bar, including on websites that don't offer anything; thus, if your website sells anything, it must have extensive search capabilities. For instance, an advanced feature may be a visual search wherein customers can submit a picture of a product they like, and your web page would attempt to discover similar or identical goods. Users may browse categories simply if they aren't sure what they want and want inspiration. In other instances, a simple search will provide the desired product in a few clicks. Additionally, some consumers may forget the actual name of a product. Therefore you may choose to tag yours with keywords or alternatives.
14. Shipping rates
A majority of shoppers leave their shopping carts because of unexpected shipping expenses. So it might be because they are unaware of the rates, anticipated a smaller amount, or there are additional fees. Online purchasing is a question of convenience. Hence, if you do not provide free shipping, there must be detailed information about shipping alternatives and pricing accessible through a link on each product page.
15. Supportive articles
You should also evaluate the documentation associated with your website's usage and the regulations governing it. As soon as your eCommerce site becomes online, you should activate sections including frequently asked questions, shipping details, a return policy, instructions on the usage of cookies, and privacy policies.
16. Work on online branding
Online brand building helps eCommerce websites to increase their visibility online, making it easier for potential customers to find and engage with them. Online brand building helps eCommerce websites to differentiate themselves from their competitors and establish a unique brand identity. Further, a strong online brand often leads to repeat business, as customers are more likely to return to a website that they trust and have a positive experience with.
WebBee Global To Scale Your eCommerce Website
Through its Pre-Built connections and NetSuite Integrator, WebBee Global has become an industry leader in business process integration and automation for cloud-hosted eCommerce B2B businesses. We provide robust tools that facilitate the management of your eCommerce shop and the expansion of your business's efficacy. Whether you need Shopify fulfillment by Amazon MCF, Integrating Shopify to Amazon, Amazon to Shopify, Shopify Amazon integration, BigCommerce Amazon integration or any other capability, we are here to assist you.
Get in touch with WebBee to know more about how our services and applications can help your eCommerce business generate revenue and scale new heights.
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