poppi is a prebiotic soda brand that's taken the beverage world by storm. Founded in 2015 by husband-and-wife Stephen and Allison Bruton, poppi started as a humble farmer's market stand in Austin, Texas. But its unique blend of fruit juice, apple cider vinegar, and inulin prebiotics quickly caught the attention of health-conscious consumers and savvy investors.
With eye-catching packaging and an assertive value proposition, poppi is reshaping the soda industry with its contemporary, all-natural prebiotic beverage, brimming with flavour and offering functional benefits that enhance gut health. The company rebranded in 2020 following a successful appearance on "Shark Tank" and subsequently established its presence on Amazon, showcasing enticing flavours such as strawberry, lemon and orange. Currently experiencing a surge in business, poppi boasts remarkable year-over-year growth. Garnering recognition as Vogue's Editor's Choice in 2022, poppi has also gained popularity among celebrities like Kylie Jenner, solidifying its status as a trendy and sought-after beverage.
Vision and Goals Shaping the Future of a Pioneering Company!
poppi's story isn't just about a delicious soda; it's about a bold vision and ambitious goals that are redefining the beverage landscape.
Vision
- poppi aspires to shatter the sugary soda stereotype, proving that functional and flavor can coexist in perfect harmony. They envision shelves stocked with their vibrant bottles, inviting consumers to indulge guilt-free in a bubbly boost of prebiotic goodness.
- Access to gut-friendly products shouldn't be a privilege. poppi's mission is to make prebiotics accessible and affordable, empowering everyone to prioritize their internal ecosystem with every delightful sip.
- poppi fosters a vibrant community around shared values: embracing wellness, celebrating individuality, and spreading joy through simple pleasures. They dream of a world where "poppi people" connect over fizzy moments and inspire each other to live life to the fullest.
Outlining key goals
- poppi isn't content with being a niche fad. They aim to conquer the global beverage market, becoming a household name synonymous with innovative, functional fizziness.
- poppi's vision extends beyond profits. They strive to source ethical ingredients, minimize their environmental footprint, and support causes that align with their values.
- poppi was seeking a third-party logistics (3PL) provider with extensive expertise in supply chain best practices to assist him in examining and implementing efficiency measures.
- poppi was searching for a third-party logistics (3PL) partner to enhance their supply chain efficiency and reduce operational expenses, particularly due to the additional handling fees associated with beverages.
"We have found that grocery and beverage brands achieve significant success on Amazon.com, so our primary focus has been on boosting sales through our Amazon store," Goeppert clarified. "We consistently keep inventory available for those orders, and we also send product samples to TikTok influencers for social media promotion. Additionally, we supply products to our direct wholesale accounts. I was in search of a reliable third-party logistics (3PL) partner capable of efficiently handling all these various tasks."
