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Why You Should Hire A Google Partner For Managing Your PPC Google Ads?

September 22, 2017

Pay Per Click – popularly addressed as PPC in the ad world, is one of the many services that the hamper of Digital Marketing carries with it. It is one of the vital elements of advertising that facilitate driving people to a business.

While Google AdWords is a great way to increase online visibility, using it judicially is also important. Unfortunately, that is not always the case. When you engage with a Digital Marketing firm, you invest a great deal of money with them in creating your brand and getting customers who buy your products and services. Many agencies who offer Google AdWords and other pay-per-click campaigns opt to buy directly from the source costing you to bear the whole in your pocket or use unethical means to achieve success.

Therefore, it is imperative to choose a certified partner for your PPC campaign and get maximum ROI through their expertise in this field. Since every claim needs proof and justification, we have come up with legit reasons for you to hire Google Partner for managing your PPC Google Ads:

  1. Certified and Master Analysts:

Agencies which are Google Partners have certified analysts to work on your project and they will apply ethical means to give you the desired results. Google ensures that these certifications are relevant, current and the company meets Google’s defined standards for account management. They will have good knowledge about the features of AdWords like the use of negative keywords, site links inside of ads, ad extensions, split testing with AdWords, broad match, phrase match, modified keywords, and ad scheduling as well.

  1. They undergo strict Evaluation:

When an agency ties up with Google as their partner, they get Google’s official seal of approval. This is possible only after strict evaluation of adhering to Google’s standards. Google has set the bar for their advertising best practices and the agencies should follow them through to continue to be certified with Google.

This strict and constant level of scrutiny assures the client their account is being managed properly, facilitating to get the best return-on-investment (ROI). However, being certified is not enough. If the agency doesn’t adhere to the standards at anytime, Google can take away their certification. These agencies are under constant monitoring to give their clients the best service they deserve.

  1. Google Partners know the Platform:

Being a Google Partner comes with the added advantage of having an in-house AdWords Certified Professional who is knowledgeable in all areas of the platform.

These areas include but are not limited to simple click-through-rate optimization, increasing quality scores, and landing page experiences. There are other advanced areas as well which ranges from bid adjustment techniques, spot-on keyword matching types, use of negative keywords, and setting up automated rules to help achieve the account’s full potential.

Besides having a strong technical background, certified agencies understand the platform in-depth and are able to optimize AdWords to improve your online business and yield enhanced results in a cost-effective way.

  1. Access to Beta Features:

Google Partners have the access to the Beta Features of the new application that Google develops. These partner agencies and test and use the application for about a year before it is made available in the market for the public. This can help you stay ahead of your competition in the market.

  1. High Level of Services:

The agencies which partner with Google, provide better and improved services than other players in the market. There is an assurance of quality and safety with these agencies. They will test whether their ads are reaching your target market through the methods applied by them or not. They will provide you dedicated service and will strive to make their implementing strategy success for your business.


Other agencies might claim to give you better results but there is no monitoring process followed by them for their work. Google Partners, on the other hand, invest their time and effort in making your marketing strategy a success and have a strong monitoring process in place. Their certification is at stake if they do not follow the standards.

WebBee has a team of certified developers and marketing strategists who enable you to get the best return for your marketing campaign. The team has diversified talent and is knowledgeable about the Google platform, its advanced features and how to implement it for benefiting our clients. Partner with WebBee to get the desired results for your pay per click campaign.