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The Ultimate Guide: BigCommerce Omni-channel Features Mean For e-Commerce Business

October 27, 2022

Key Highlights:

  • About BigCommerce Omni-channel
  • What are Omni-channel features and what do they mean for your Ecommerce Business?
  • How Can You Use Omni-channel Features to Improve Your Customers' Shopping Experience?
  • What Are the Benefits of Using Omni-Channel Features for Your e-Commerce Business?
  • How Will Omni-Channel Features Help You Grow Your e-Commerce Business?
  • What Should You Consider When Implementing Omni-channel Features into Your e-Commerce Business?
  • Conclusion


BigCommerce new omni-channel features are making waves in the e-commerce world. Omni-channel features have many advantages and are widely used in e-commerce. If you're not sure what that means for your business, don't worry! We're here to break it down for you. Keep reading to learn more about BigCommerce omni-channel features and how omni-channel e-Commerce solutions can help you take your business to the next level. This article also covers a variety of variables that you should consider before incorporating these omni-channel features into your marketing plan. So, if you want additional information about it, continue reading.

What are Omni-channel features and what do they mean for your Ecommerce Business?

Omni-channel features refer to the ability of businesses to provide a seamless customer experience across all channels, including online, in-store, and mobile. BigCommerce powerful omni-channel features allow you to manage your inventory centrally, connect with customers across all channels, and sell on any platform or marketplace. With BigCommerce, you can provide customers with a consistent shopping experience whether they're buying from your online store, in-person at a brick-and-mortar location, or through a marketplace like Amazon or eBay. Omni-channel strategies have helped a lot of businesses progress rapidly, and using an omni-channel strategy is essential for the recent business environment. Using BigCommerce omni-channel features provides greater customer satisfaction, builds brand awareness, increases customers' loyalty, and helps generate more revenue.

The following are the benefits of using BigCommerce omni-channel features:

  1. The ability to manage your inventory in one central location
  2. The ability to connect with customers across all channels
  3. The ability to sell on any platform or marketplace

If you're looking for the best omni-channel software for your eCommerce business, BigCommerce is a great option. With its powerful features and easy-to-use interface, BigCommerce can help you take your business to the next level.

How Can You Use Omni-channel Features to Improve Your Customers' Shopping Experience?

BigCommerce omni-channel features allow e-Commerce Businesses to connect their online and offline sales channels seamlessly. This means that customers can purchase products through various in-store, online, and mobile channels. Multi-channel fulfillment is a key feature of BigCommerce omni-channel offering, which allows businesses to fulfill orders from a single inventory through any channel. This makes it easy to keep track of inventory levels and ensures that customers can always get the products they want.

Another vital aspect of BigCommerce omni-channel features is the ability to provide a consistent shopping experience across all channels. This consistent experience means that customers will have the same experience whether they shop in-store, online, or through a mobile app. This consistent experience is crucial for building customer loyalty and returning customers, which is an advantage for any business. BigCommerce omni-channel features are a great way to improve the customers shopping experience. By providing a consistent shopping experience across all channels and making it easy to fulfill orders, businesses can create loyal customers who keep coming back.

What Are the Benefits of Using Omni-Channel Features for Your e-Commerce Business?

As an e-commerce business, it's essential to have a fulfillment strategy that meets your customers' needs. Multi-channel fulfillment is an excellent option for companies that want to provide their customers with the convenience of multiple shipping options. BigCommerce offers a Multi-Channel Fulfillment app that allows you to connect your BigCommerce store to multiple fulfillment providers. This multi-channel fulfillment App for BigCommerce will enable you to choose the right fulfillment provider for your business. It also allows your customers to track their orders from start to finish.

The Multi-Channel Fulfillment App streamlines the order management process by integrating with your existing BigCommerce store. This means that you can manage all your orders in one place and don't have to worry about manually entering order information into each provider's system. These BigCommerce Apps also offer real-time tracking for your orders, so you can see exactly where they are at any time. This is valuable for you and your customers, providing transparency and peace of mind. Using omni-channel is beneficial in ensuring that your existing customers stay faithful to your business. Omni-channel offers many advantages that other strategies don't, which makes customers faithful to your business since they get a lot of individualized services, which they don't want to lose.  

Building brand awareness is among the biggest parts of marketing for any business. Building brand awareness and gaining the audience's trust is a top priority for any business to thrive. Using omni-channel greatly helps businesses in building brand awareness. Since marketing with the help of omni-channel involves targeting multiple platforms, implanting omni-channel in the marketing strategy is a great way to ensure your business's visibility increases. This will bring in more customers to your business and help your brand grow.

Customers are also more interested in buying products if they see them being marketed through different platforms. This makes the customers gain more faith in your business, as they are sure that the quality of the product they will be getting will be uniform through all platforms. Overall, the Multi-Channel Fulfillment app is an excellent solution for eCommerce businesses that want to offer multiple shipping options to their customers. It’s easy to use and provides a seamless experience for both you and your customers.

How Will Omni-Channel Features Help You Grow Your e-Commerce Business?

If you're looking for ways to grow your business with the help of eCommerce automation, consider adding several omni-channel features to your website. Omni-channel features can help you better connect with your customers and provide a more seamless shopping experience. BigCommerce offers a wide variety of apps and integrations that can help you automate many of the tasks associated with running an online store. Automating repetitive or time-consuming tasks can free up more time to focus on other areas of your business. Time management is a huge concern for any business, and BigCommerce omni channel features aid greatly in saving time.  

Many BigCommerce apps are designed to help you better connect with your customers. For example, some apps allow you to send automatic abandoned cart emails, offer customer loyalty programs, and manage product reviews. Plenty of apps can help you with the behind-the-scenes tasks of running an online store, such as accounting, inventory management, and shipping. The BigCommerce integration with Shipstation is an excellent example of how integration can automate your shipping process. With Shipstation, you can automatically generate shipping labels and tracking information, which can save you a lot of time. Overall, using a big commerce apps store for apps and integrations can help you save time and improve the customer experience. They're worth considering if you're looking for ways to grow your eCommerce business.

What Should You Consider When Implementing Omni-channel Features into Your e-Commerce Business?

When it comes to e-commerce, one of the most important things to consider is how you will integrate your various channels. To create a seamless customer experience, it's essential to have an omni-channel strategy in place. Here are a few things to remember when implementing omni-channel features into your e-commerce business.

One of the most important considerations is how you will manage inventory across all of your channels. If you have a limited inventory, you'll need to ensure that your online store reflects that so that customers aren't disappointed when they can't find what they're looking for. It's also important to consider how customers will be able to purchase items from you. If you have a brick-and-mortar store, will they be able to purchase items online and pick them up in-store? Or vice versa?

Understanding the requirements of your customers is an integral part of omni-channel marketing. Unlike traditional marketing strategies, omni-channel strategies focus more on the customers than the business itself. Having the necessary knowledge about the customer's needs is vital when using omni-channel strategies. Dividing your audience into various categories is also essential when implementing an omni-channel marketing strategy. Your customers will be from various demographics, and categorizing your customers will prove very beneficial for you. Your customers will have distinguished needs and requirements, and fulfilling these different needs is important to keep in mind. Different demographics, such as nationality, age, and lifestyle, should be considered when implementing an omni-channel strategy for marketing. This will help you cater to the unique needs of different customers. Meeting the satisfaction levels of various types of customers will greatly lead to your business's flourishing.

It's also essential to consider the customer journey and how omni-channel features can enhance it. For example, if a customer is looking at an item in your online store but doesn't purchase it, you could send them a follow-up email with a coupon code for that item. Or, if a customer purchases an item online but returns it to your brick-and-mortar store, you could offer them a discount on their next purchase. Thinking about the customer’s journey while using omni-channel features will ensure that your omni-channel marketing strategies are used to their full potential.

It is also pivotal to pay attention to every channel that is available while using omni-channel marketing. This will help target a wide range of audiences and, in turn, fetch more customers for you. For example, different age groups use different kinds of communication platforms. Using all sorts of platforms will guarantee that you can reach out to a many audiences. Focusing on one channel too much can affect your business negatively and slow down progress. While creating an omni-channel marketing strategy, it is best not to neglect any channel and concentrate equally on every channel.

Ecommerce integration with omni-channel features can also help you boost sales and increase customer loyalty. For example, you could offer loyalty points for customers who purchase online and in-store items. Or, you could offer a discount to customers who purchase an item online and pick it up in-store.

There are a few things to consider when implementing omni-channel features into your eCommerce business:

  1. Customer experience: How will the omni-channel features enhance the customer experience?
  2. Inventory management: How will you manage inventory for items that are available both online and in-store?
  3. Integration: How will you integrate the omni-channel features with your existing eCommerce platform?
  4. Training: How will you train employees to use the omni-channel features?
  5. Costs: What are the costs associated with implementing omni-channel features?

 By considering these factors, you can ensure that you implement omni-channel features in a way that benefits your eCommerce business.


So, what are omni-channel features, and how a big commerce multi-store can help your eCommerce business? Omni-channel features provide an integrated shopping experience for customers that span different channels. This means that customers can use a variety of methods to interact with your company- including online, in-store, over the phone, or even through social media- and have a consistent experience across all touchpoints. Organizing your marketing strategies in accordance with your customer’s needs is very important for any business. BigCommerce omni-channel features are innovative and advanced and help greatly in serving your customers better.

By using omni-channel features, you can improve customer satisfaction and loyalty while also growing your business. These things are essential for increasing profits and helping your business prosper in the long run. There are a few things to consider when implementing these features into your e-commerce business, but the benefits are clear. Are you ready to start giving your customers the best shopping experience possible?

WebBee Global allows companies to automate their shipping and order-to-cash cycle efficiently. We focus on providing all kinds of custom applications to facilitate their implementation and accounting processes. WebBee is renowned for its published applications that provide compliance and accounting integration.