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Can Shopify Fulfillment Network ever compete with Amazon MCF?

February 20, 2023

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The eCommerce industry is constantly evolving, and two of the biggest players are Shopify and Amazon. Both have fulfillment networks, but the question remains: can Shopify Fulfillment Network ever compete with Amazon Multi-Channel Fulfillment (MCF)? Both platforms offer their unique features and benefits. Still, examining their capabilities and strengths is essential to determine if Shopify has what it takes to compete with Amazon MCF. This blog will examine Amazon Multi-Channel and Shopify Fulfillment, their benefits, and much more.

What is Amazon MCF?

As a multi-channel retailer, you are likely searching for the ideal sales strategy to maintain the maximum profit margin. Amazon Multi-Channel Fulfillment (MCF) is one of the solutions given by an eCommerce behemoth that enables merchants with a tight budget and inventory space to promote their goods on several marketplaces with minimal hassle. MCF is a methodology for Amazon seller management fulfillment that enables multi-channel businesses of any size by offering them the largest fulfillment network worldwide. In other words, Amazon holds your items in their warehouses and fulfills orders from third-party sellers for a fee.

It operates in this way. For example, you sell things through the website of your brand. Due to unforeseen circumstances, you can no longer fulfill all incoming orders or have insufficient capacity to store your goods. The Amazon FBA inventory management methodology for multi-channel merchants is helpful when this occurs. The Amazon employees will handle any orders placed through your website. Obviously, for a particular cost. You may eliminate shipping and fulfillment hassles since they will store, pack, and send the items to the buyer. MCF is not compatible with all systems. Hence, its integration is possible with BigCommerce, Shopify, WooCommerce, and eBay. WebBee Global also offers Amazon Multi-channel Fulfillment (MCF) integration for BigCommerce and Shopify.

How does Amazon MCF function?

Amazon Multi-Channel Fulfillment (MCF) services fulfill orders from numerous online retailers from a single inventory pool housed in Amazon warehouses. When a consumer makes an online purchase for a product (on your website or another website where your items are advertised), Amazon logistics will take over to fulfill the order and ship the item to the consumer.

  • Amazon stores your merchandise at fulfillment facilities.
  • Amazon receives orders in its distribution centers.
  • Amazon then chooses, packs, and delivers the customer's order.

Benefits Of Using Amazon Multi-Channel Fulfillment

The MCF solution will certainly wow you with its extensive list of benefits. It enables retailers to extend their online presence without extra hassle or the need to relocate to a new warehouse as their businesses expand. However, this inventory management system has additional benefits that online retailers enjoy.

1. Complete Inventory Management

Amazon MCF might be an excellent way to expand your business without additional burdens. Moreover, Amazon will handle order fulfillment and item warehousing, which is far less expensive than employing more workers or relocating your stock to a larger facility. In addition, you'll employ a unified Amazon warehouse management system to handle Amazon and non-Amazon inventories from a single interface. Thus, you will constantly have a sense of when it is time to restock so that there are sufficient products for sale.

2. Fees

When utilizing Amazon MCF, there are no surprises in store. The three-tiered pricing structure may be confusing at first. However, if you carefully review the information provided by Amazon, you will be confident regarding the amount you will be charged for order fulfillment.

3. Effectiveness and Dependability

Should we state that Amazon is a dependable business partner with a large client base? To provide excellent customer service, they have approximately 185 warehouses worldwide. Moreover, all business procedures are simple to implement. If you have already dealt with Amazon FBA, label production, and shipping criteria are identical for Amazon MCF shipments. Thus, you will encounter no problems. Overall, Amazon MCF will maintain your retail business more structured and free you from the burden associated with managing all orders by yourself. Thus, you will have additional time to maintain your energy levels and concentrate on company growth strategies.


Because Amazon's business procedures run like clockwork, you can rest assured that orders received via your website or the other third-party system will be nicely packaged and promptly shipped to your consumers.

Shopify Fufillment Network With Amazon MCF

Drawbacks Of Amazon Multi-Channel Fulfillment

Before selecting the Amazon MCF model for your firm, you must know a few disadvantages.

1. High fees

Profitability is the most crucial measure to consider while running a High Fee Business. As a result, you must also account for the costs you incur to ensure that all business activities run well. Consider that fulfillment cost by Amazon MCF is 40-50% more than FBA fees. Although Amazon is upfront about its pricing strategy and the costs you'll incur to use its services, you may find the operational costs prohibitive. Particularly when working with big items or those with minimal profit margins.

2. Branding Problems

If you create your unique brand and want clients to get their goods in branded packaging, Amazon will not support you. All orders, including those purchased on your website, are shipped in Amazon-branded packaging. If you do not wish your branding initiatives to be distorted, you will likely not appreciate MCF.

3. Product Category Limitations

You cannot sell anything using the MCF system. Alcohol, artwork and home décor, electronics, nutritional supplements, foodstuff, cosmetics, and skin/hair care, among others, are avoided by specific regulations. Hence, check the product limitations.

What is Shopify Fulfillment Network?

The Shopify Fulfillment Network is a network of fulfillment centers located across different regions. Moreover, it employs a robust machine-learning technique that permits the following:

  • Inventory allocation
  • Demand forecasting
  • Order Rerouting
  • These elements expedite the delivery of orders to clients

In addition, it strives to assist with the following:

Product packaging: With the Shopify Fulfillment service, you can personalize your package with your branded materials to expand your reach and strengthen your brand's identity.

Shipping/tracking orders: The Shopify Fulfillment Network will often choose, pack, and ship your products to clients. It will also give customers tracking information that is supplied automatically when the order has been fulfilled.

Controlling your stock: With machine learning, the platform will suggest where to store your goods to save transportation costs and time.

Reorder processing/returns: It will manage all the returns and exchanges on your part. All returned items will ultimately be repackaged and added to your current inventory.

The Pros and Cons of Using Shopify Fulfillment Network

When utilizing Shopify Fulfillment Network, you don't have to deal with packaging, selecting, or delivering items. In addition, international sales will soon be the cornerstone of eCommerce. It will expand your business's worldwide consumer base, enabling you to access clients from all over the globe. Shopify Fulfillment enables you to sell in a variety of foreign marketplaces, therefore improving your company's income and global brand recognition. You will continue to receive reminders if stock replenishment is necessary. This allows the platform to satisfy your clients' expectations promptly.

Integrated third-party accounts make it simple to follow your stocks in real time, even across various platforms. Not to add, you will benefit from reduced operational expenses. Additionally, the Shopify Fulfillment Network includes the following features:

  • Multiple channels
  • Personalized labeling and packaging
  • Exchanges and returns administration
  • Two-day shipping

What are the primary disadvantages ?

While Shopify has recently begun leasing its facilities, the Shopify Fulfillment Network consists mostly of third-party warehousing and shipping providers. Shopify has no delivery fleet of its own. Hence, this implies that you'll ultimately communicate with third parties. Although Shopify screens each partner and leverages its scale to negotiate advantageous inventory storage and shipping costs on account of brands, if you register with Shopify Fulfillment Network, you will inevitably lose some authority over your shipping system.

Can Shopify Fulfillment Network ever compete with Amazon MCF ?

The Shopify Fulfillment Network (SFN) and Amazon Multi-Channel Fulfillment (MCF) are two different fulfillment solutions catering to different businesses with different strengths and weaknesses. While it's difficult to say whether SFN can compete directly with MCF, some factors are worth considering. Shopify Fulfillment Network is a relatively new service primarily aimed at small to medium-sized businesses selling on the Shopify platform. On the other hand, Amazon MCF is a mature service that caters to a much larger market, including large businesses selling on Amazon and other eCommerce platforms.

Regarding features and capabilities, Amazon MCF offers a more robust and established fulfillment network with a larger selection of storage and shipping options. However, SFN offers the advantage of integrating with the Shopify eCommerce platform, making it easier for Shopify merchants to manage their orders and inventory. Shopify Fulfillment Network can compete with Amazon Multi-Channel Fulfillment (MCF) service. Still, it would likely depend on several factors, such as the size and scale of the Shopify network, the quality and efficiency of its fulfillment operations, and the level of trust and confidence merchants have in the Shopify brand.

Shopify has a large and growing user base. They can leverage that to build a robust fulfillment network with competitive pricing, delivery speeds, and order accuracy. In that case, they may be able to offer a viable alternative to Amazon MCF service. However, Amazon has a long-established reputation in eCommerce and a proven track record of delivering goods to customers quickly and efficiently. Shopify will likely have difficulty convincing merchants to switch to their fulfillment network.

Ultimately, the success of SFN compared to MCF will depend on various factors, such as the level of investment and resources put into the service, the needs and preferences of businesses, and how well the service meets customer expectations.

Best Shopify Amazon Integration App by WebBee

With the AMCF app by WebBee Global, you can seamlessly integrate Shopify with Amazon. Offers real-time order and inventory updates, Auto Multi-Channel Fulfillment App automatically fulfills Shopify fulfillment through Amazon MCF. You may gain operating effectiveness with Amazon Multi-Channel Fulfillment (MCF) and WebBee. You may also track multiple items in real-time and take advantage of the greatest customer care. WebBee app's Auto Multi-Channel Fulfillment software for Shopify Amazon integration makes it simple to select the optimal solution for your eCommerce business's needs. Consequently, you would be able to manage orders from several platforms in a single area and take advantage of Amazon FBA's countless advantages.

Some of the benefits include:

1. Amazon SKUs, Mapping, & Bundling

The Auto MCF App maps SKUs and gives the opportunity to manually map incompatible SKUs, allowing businesses to easily combine products for promotions, special offers, and combos.

2. Real-Time Order Synchronization from Shopify to Amazon

Suppose you're worrying about the progress of one or maybe more orders. You may use the Auto Multi-Channel Fulfillment feature to monitor the real-time order synchronization from Amazon to Shopify. By automating the whole operation, Shopify orders are transferred to Amazon MCF for fulfillment, enhancing the efficacy of the shipment process.

3. Simple interface to use

The application is easy to use, you may begin instantly. If you have any difficulties getting started, we offer support 24/7. This Auto Multi-Channel Fulfillment App provides everything required for Amazon FBA through Shopify. Consequently, this tool covers a vast array of Amazon FBA fulfillment markets and supports in maintaining all records of inventory, orders, packaging, and shipping, etc.

4. Amazon Package Tracking Numbers

The most difficult and time-consuming part of being a retailer is informing customers about new products. However, WebBee resolves this issue entirely. Indeed, you can now automate this process using the Auto Multi-Channel Fulfillment App. It will notify your consumers each time a shipment is made. Consequently, if you offer your products on numerous eCommerce platforms, WebBee Auto Multi-Channel Fulfillment tool allows you to synchronize orders across different channels. In addition, this application will automatically collect Amazon tracking numbers, enabling the sender to send customer confirmation emails.

5. Multiple Distribution Channels and Markets

The Auto Multi-Channel Fulfillment Application supports many marketplaces, among its most remarkable features. Yes, you can accept orders from any country. Similarly, this software is compatible with several retail channels. You may easily integrate WebBee system with Shopify to deliver Amazon FBA marketplace requests.

6. Pricing Methodology

The membership fees increase the attractiveness of WebBee Auto Multi-Channel Fulfillment App. You have the most cost-effective subscription model with many exciting features and perks. However, how to decide if WebBee is the right platform for you? WebBee offers a free fourteen-day trial before deciding whether to purchase a monthly subscription.

Final Words

Shopify's expansion into fulfillment demonstrates that the eCommerce sector is far from being saturated. Instead, it is only amping up. Although Amazon may currently control the U.S. online market, businesses like Shopify understand that there is potential for other competitors that can solve pain issues that the bigger marketplaces are overlooking. You may continue using Amazon MCF to meet the demand for the time being, but keep a watch on Shopify's complete launch of its fulfillment network to evaluate if it's a superior match for your company. In case you are looking for Shopify Amazon integration, then WebBee Global can help you. Reach out to us to know more.

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