Shopify Amazon Marketplace Connector Easing Fulfillment Challenges
Published:
December 19, 2025
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Published:
December 19, 2025
The global e-commerce marketplace has changed so much, and this trend is not going to stop. So, to be in that race, sellers need to meet the requirements of the global customers, which might not be easy for them, & they face a lot of challenges in overcoming them. And for that, companies need to make the right strategy to overcome hurdles such as handling supply chains & ensuring prompt & economical order fulfillment. Proper planning, a robust infrastructure, & seamless collaboration are needed to offer successful delivery of the products. If you lack in any stage from getting materials to manufacturing to warehousing to distribution, it will going to impact the overall growth of your business.
In 2024, global e-commerce sales are nearly $6.42 trillion. And it is estimated that it will reach $7.89 trillion by 2028. So, if you are dealing with global customers, you should ensure that orders will reach on time and gets completed. In this blog, we will explore the meaning, common global challenges that e-commerce businesses face, and how Amazon MCF by WebBee helps in overcoming these difficulties and driving Shopify success for your business.
Shopify Amazon Marketplace Connector is the quickest & simplest way to integrate and sell globally through Amazon Multi-Channel Fulfillment(MCF). This pre-built integration helps e-commerce businesses to effortlessly handle order syncing, product listings, non-Amazon order fulfillment, inventory updates, and able to measure the overall performance from one unified dashboard, i.e., Amazon MCF by WebBee. You don’t have to manually look at the sales, ROI, and customer experience. Shopify sellers connect their store with Amazon to:
A. Sync inventory automatically between Shopify and Amazon so that you can maintain stock levels.
B. You can list products from Amazon to Shopify Store.
C. Sync product details & pricing, reducing manual work on both platforms.
D. Handle Amazon orders inside Shopify.
Now, let’s look at the global fulfillment challenges that sellers face in fulfilling the rising demand of customers without the right strategy.
Based on the customer’s location, current service level, packaging needs, choice of transportation, & customs taxes, companies need to cope with these variable shipping costs and speed. Global shipping takes a lot of time because of regional taxes, customs, and many more. So, any delay or damage during shipping can affect the reputation of the business & also the customer experience, which results in bad reviews, poor returns, & many more.
Users get disappointed at the time where products are available online, but they are out of stock. Multiple cases of inventory accuracy can damage your brand reputation & take away customer trust. Also, the business loses revenue & sales opportunities. Shortage of inventory accuracy results in backorders, which not only affect the fulfillment process but also increase order fulfillment cost.
When businesses give less importance to Inventory management, it will result in poor operation, involving misplaced items, wrong picking routes, lack of labor management. These problems contribute to issues such as packing, picking, shipping, & more. Misplaced items will result in delays in incorrect shipments or order fulfillment, which will lessen overall productivity.
Less order visibility and tracking can affect customer loyalty & trust in the order fulfillment. As today’s users want not only quick & reliable delivery, but also they want real-time order status. If customers fail to receive the right updates, it will result in frustration.
Efficient & potent packing needs a good balance between wrong packing and excessive packing. Also, under packing may lead to damaged goods at the time of transit, which will result in customer disappointment. So, the packing should be done in the best possible way that doesn’t look bad or overdone.
When you sell globally, you might face challenges with the payments. As you need to handle 3 different currencies of users, e-commerce, & your own. You need to spend heavily on conversion rates and fees, which will result in losing money at the international level.
Let’s explore the reasons why Amazon Multi-Channel Fulfillment with WebBee solves Global selling hurdles in detail.
Real-time inventory sync across Amazon and Shopify, avoiding stockouts, overselling, and enabling management from a single place.
MCF manages sudden sales and seasonal peaks with no need for sellers to invest something extra in a warehouse, staff, & offering quick stability.
Amazon MCF helps to store inventory in Amazon’s fulfillment centers, which keep you close to international buyers. It will reduce costs, shipping distance, & delivery times.
Amazon MCF smooths the return process, with Amazon managing the logistics, lessening the seller's burden.
MCF allows reliable & fast delivery at a global level. It will offer standard, expedited options, and give users a choice between them.
It will offer reliable tracking, manage returns, handling a high-quality, loyal customer experience globally.
Sellers can utilize the facilities offered by Amazon MCF and automate the complete process. Let’s look at the benefits offered by Amazon MCF by WebBee.
Customers keep thinking about their order status, which is automatically updated by Amazon MCF by WebBee, with no interference from sellers. It will help to improve the quality of customer service.
With the help of Amazon marketplace integration, sellers can integrate multiple sales channels, such as Shopify, eBay, TikTok Shop, Temu, Shein & WooCommerce, into one dashboard. Also, get the chance to develop custom integrations.
Many sales channels restrict the geographical reach, but Amazon MCF by WebBee allows you to target multiple global locations and make complete use of this platform.
The Amazon MCF by WebBee application offers you the privilege of product listing. So, no matter how many products you want to list, you can easily do it from our app.
Amazon MCF is not only an e-commerce fulfillment service, but it is also an effective method to deliver products to customers on a global level. Shopify Amazon integration allows sellers to automate the order process and make the best use of their features. It is designed to make the whole process smooth and effortless. So, sellers can expand their global reach with the WebBee Shopify Amazon MCF app. Don’t limit yourself….start your global journey today !! To know more about the e-commerce connector, Contact Us!
Amazon MCF is an automated fulfillment solution that allows you to use Amazon's fulfillment network to pack, pick, ship, & deliver orders from online sales platforms.
The most challenging thing that Amazon is facing is maintaining the said level of inventory at every point. If you have less inventory and more turnover, it means you are mostly out of stock.
Amazon sellers go through core global supply chain hurdles, involving shipping delays, more costs, inventory problems, & supplier unreliability.
Yes, Amazon MCF will share the real-time status of your order with the customers, so that they can track their order and result in customer loyalty.
MCF makes use of stored inventory in Amazon warehouses to fulfill orders through other sales channels that are outside Amazon.
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