Qualitative Approach to Drive Ecommerce Marketplace Traffic
Published:
June 30, 2025
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Is e-commerce marketplace low traffic dropping your sales, and you do not know how to fix this? Do not worry! The following guide, we will take you through various reasons that may affect website traffic and where you might be doing something wrong. Not just this, we will learn how to correct these mistakes and enable some pro-techniques that will help you regain traffic that converts to sales.
According to Built With, ecommerce sites have witnessed a rise of 2.9% in 2025, and, there are approximately 28 million ecommerce websites worldwide. So, buyers already have umpteen options to choose from. Hence, to stand out, it is crucial to take qualitative measures to gain successfully bring more traffic and effectively converting it to sales.
An ecommerce store has three distinct features:
1. Virtual Medium
2. Online Platform
3. Customer-Specific
Hence, ecommerce sellers need to strategize approaches considering these two features. As it is a virtual medium, the customer engages with the product virtually, and it is crucial to provide them a quality experience so they do not hop on other platforms. For this, they may work on making a simplified platform that eases the process, or uploading high-quality images and videos of the product.
Also, as an online platform, it needs techniques that make it more visible and reach a wider audience. For this, they can focus on SEO and marketing as the former helps improve ranking in search engines while the latter helps promote products on various other online platforms. Lastly, ecommerce sellers must include features and services in their stores that attract a larger audience, such as free shipping.
Let us see these techniques that help increase the ecommerce marketplace traffic.
If you have not chosen an ecommerce platform yet and are about to take a first step in the ecommerce domain, hold on! Take a moment and reconsider your decision. Research various platforms, and look for the ones that support global selling. Your vision should not be limited to your country, but think of expanding into the worldwide market, as it helps reach a wider audience. It not only increases the eCommerce marketplace traffic but also the sales opportunities worldwide.
If you have built a website for selling your products, and it is not visible in search results, it is probably not properly optimized for search engines. There are more than 29 million ecommerce websites worldwide making the competition significantly higher. But do not worry; certain techniques help increase the website’s visibility. So, let us explore what these SEO tactics are that drive more traffic to the website and help sellers reach a larger audience.
A search engine first scans the meta tag and description of the webpage, so their content has to be optimized properly with relevant keywords. If both these things match the user’s query, your website will have a better chance of getting higher visibility. Write a unique description that explains what the user can expect on this web page. You can even enhance it further by adding relevant keywords naturally.
The image tag can be optimized by renaming it with a more informative name relevant to the webpage. It is better if it accurately depicts what the image is about and has relevant keywords.
1. Focus on the Structure of Content
If the webpage’s is properly structured, it has a better chance of ranking higher as it is easy to read and understand for audience. For this, the content should be divided into sub-sections categorized in several headings including primary and secondary keywords.
2. Create a Nexus of Links on the Web Pages
Creating backlinks is one of the most useful techniques for search engine optimization, as it increases the website’s credibility. If a webpage has backlinks from reputable websites, this would enhance trust.
3. Navigate Customers from Content to Purchase
Each page should be interlinked with the others to add value to the customer and influences the reader to take action. It could be a link to another relevant blog or the product page the user searched for, or simply a contact form or link that helps connect with the team to solve issues. Try to include keywords while creating a link, as it boosts SEO.
Now that you have developed the right SEO strategy, which attracts more traffic to your website, it is essential to retain that traffic. Hence, you should focus on product branding as it helps the audience remember it for a longer time. Whether you have your own website or utilize an ecommerce platform, product listing is an essential part. But remember that the product listing is not merely writing about the product and uploading some pictures. Rather, it is a more comprehensive strategy in itself that optimally utilizes each element to attract a larger audience and optimize it for search engines. Here is how you can do it:
1. Optimize Images: No one likes boring pictures, and when it comes to product branding, it is certainly not a good strategy. The first thing do is to upload pictures of the product in action. This helps the customers understand its utility, which persuades them to buy it according to their needs.
2. Rephrase Titles Including Keywords: The title of the product should be both easy to understand and keyword-rich, which should be based on the customer’s search intent. Usually, a product may be called something else in a different country, so the title must be optimized accordingly.
3. Product Description: To make the product description stand out, these three things must be kept in mind:
A. Use easy and attractive language that helps the readers understand the product without getting bored.
B. Include Keywords wherever possible because this will help search engines understand the relevance of the product to the customer’s search intent.
C. Do not write specifications only, but also focus on explaining the utility of the product.
In the present digital era, where customers spend most of their time on devices, the promotion strategies have also been digitized. Let us have a look at the modern techniques that can be employed for promotion, which bring sales.
Today, social media is not just a place for connecting with people, but they have transformed into a platform where sellers can sell and promote their products. There is huge potential in social commerce, as around five billion people use social media globally. So, sellers can utilize social media for brand awareness that surges ecommerce marketplace traffic and enhances product sales.
Influencers have a great internet presence as they interact with their audience directly through their content. They also recommend products to their followers, and here influencer marketing comes into the picture. Sellers can collaborate with influencers to advertise their products on various social media platforms. Influencer collaboration is not limited to social media but can be expanded to blogs and podcasts. The best part of influencer marketing is that it creates a personal relationship with the customers, which helps make a bond with the brand, and sellers may get loyal customers.
Who does not know Amazon? It has established itself as a synonym for ecommerce, as it has been working on improving its operations and has been consistent in offering quality services to its users. But this is not enough, as it is the ads that help people constantly be reminded of Amazon and not go to another platform. It spends around 1700 million dollars on ads, which is one of the reasons for being the most visited ecommerce site in the world. So, if you are not spending on ads, now you know how fruitful it can be to drive more traffic to your website.
As shopping has become digitized and added convenience, people do a lot of research before buying anything online. According to Search Engine Journal, 99% people check customer reviews before shopping, which reflects the significance of feedback. So, sellers must work on their suggestions to improve user experience and get authentic, positive reviews. More positive customer feedback enhances the visitor’s trust, and they will recommend it to others as well, which will attract more organic traffic. Search engines also prefer ranking sites higher that have positive customer reviews.
How often has it happened that you withdraw the item from the cart after seeing a high shipping fee? This is when the buyer explores other options where they can get the same product without additional shipping costs. This is a lost opportunity, and to minimize this, it is important to offer free shipping to customers if possible. One way to do this is to influence people to buy more to become eligible for free shipping. This would be very helpful in increasing the ecommerce marketplace traffic.
Think of the scene where you find a product and want it urgently, and you have to click eleven times to reach the page where you can make the final purchase? There is a high probability that they would lose interest midway and may hop to another website. On average, there are only 5 steps in the checkout process, so work on making the process easier, with a minimum steps.
Just like making the buying process easier, it is equally important to make the user interface seamless. Make it easy to navigate through the website, and attractive enough to hook them for a longer period. As they would spend more time on the website, the chances of them buying the products would increase.
If your website is not optimized for mobile, you are losing huge sales opportunities. More than 60% online buyers prefer mobile-friendly websites as they become more handy and easier to order products from a mobile. Since people spend more time on mobile, they prefer to shop through mobile apps. Here is the list that shows how many people shop on mobile in different countries.
At present, in 2025, mobile eCommerce is generating a revenue of around two and a half trillion dollars, which may reach up to three and a half trillion dollars in 2027.
So, do not wait anymore and optimize your website for mobile, and if possible, develop a mobile application for the same.
How does it feel to see products that are not relevant or the ones that you dislike on your feed? Well, this creates disinterest among people and can decrease traffic on the website. It is important to customize the feed with the interests of the customer if you want to increase the traffic that drives sales. Since it cannot be done manually so they can leverage automation. It deploys artificial intelligence and machine learning for analyzing customer behavior based on their data and accordingly customizing their experience. When buyers get to see what they like, they visit the portal more often, which helps increase traffic.
As digitization is expanding, both businesses and customers are seeking enhanced ecommerce integration solutions, as it is a convenient way for both parties to sell and buy products. B2B ecommerce marketplace is expected to reach $36.16 trillion in 2026, while the retail ecommerce sales may reach $8 trillion by 2027. Hence, the future of eCommerce industry seems quite promising. Though the modes of buying and selling have changed from web to mobile, it would be interesting to see what else could change in the future. One thing is sure that innovation is the only way to stay relevant in the eCommerce domain. So, track your competitors and develop your strategy that utilizes technology and creativity for a successful eCommerce business.
Have any other queries? Contact us for eCommerce issues and learn how integration services by WebBee can contribute to your growth!
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