The scope of selling with e-commerce is endless as it can reach anywhere without the limitation of geographical boundaries. Also, for most sellers who step into this endless world of ecommerce the primary motivation is brand global expansion. However, as time passes by, their motivation fades into the complexities of global sales challenges like language barriers, cultural differentiation, tax compliance, logistics, etc. This blog is to solve all those scary challenges, so that your local business can embark on an international tour that not just increases your sales but also helps you build a brand.

Global E-commerce Business Sales Potential

As per the data from Statista, global e-commerce sales are expected to go beyond $8 trillion by 2027. The data gives a clear idea of the scope that international e-commerce businesses hold. Global expansion can give your business the much-needed exposure while reducing the risk exponentially. It can take your business to people who need it and helps in exploring the consumer base for the sellers. Making sales on an international level is undoubtedly easier in today's ecommerce landscape, but it requires planning and understanding. Global expansion increases sales in foreign markets, but in order to make that happen, sellers need to have a clear mindset that grows the brand name on the global map.

International Strategy for Digital Store Growth

The most common question in the minds of the sellers is how to go global. This section is something that you have been looking for all over the internet. Here's the strategy you need to sell across different countries:

Thorough Market Research

Market Research refers to the understanding of the market, its consumer base, demographics, needs, and pricing. The digital commerce seller who wishes to expand into a foreign market needs to understand the market and compare the needs of the consumer to their products. One can only sell in the international market if the product is compatible and required by the people in different parts of the world. Also, one needs to analyze the competition in the market to maximize profitability.

Localization and Customization

Every market is unique in terms of language, culture, trends, currency, spending behaviour, etc. As a seller, one needs to respect the uniqueness of the market if they wish to sell from one country to another. Localization of the products refers to making changes in the product such that it fits the needs of the market. Customization leads to better consumer attraction for higher sales.

 Logistics and Fulfillment

Sellers can break global selling barriers with the help of the right fulfillment partner. Sellers can choose between local fulfillment providers or global 3PL partners like Amazon MCF, ShipStation, ShippingEasy, Huboo, ShipBob, Shiprocket, etc. With 3PL (third-party logistics) services, sellers can benefit from the advanced technology being used by the service providers. One just has to make sure that they choose the cost-effective and reliable option that can reach big markets like the USA, UK, Europe, Germany, Australia, Japan, Canada, China, India etc.

Compliance and Regulations

Global e-commerce success requires the seller to understand the local tax regulations, including sales tax and import duties. Apart from this, they need to make sure that the consumer data is protected in compliance with the consumer protection laws. Also, the global trade dynamics keep on changing, so as a global seller, one has to keep a close eye on that as well.

Customer Service

Good quality customer service is the key to happy customers. In order to become a global giant, sellers have to make sure that consumer queries are answered well in time with accuracy. For that, they require a local customer support service provider who can answer the queries in their local language. Also, returns and refunds are included here, so quick returns and refund processing are a must to provide.

What does Global Selling bring to the Sellers?

Global selling has a number of benefits, which can take your business to the next level, earn profits, and bring your dream to reality. Here is how the global retail businesses help growth:

Revenue  Trajectory

Revenue is one of the most important factors while a seller evaluates growth. Modern commerce can bring revenue trajectory by selling in multiple regions with 10X customers who might be waiting for the right product. Also, a new market means higher profits due to different conversion rates and prices. The demand and supply curve can be on your side if the business serves the requirements of the customer.

Huge Consumer Base

Consumer base not only brings revenue, but also help with the marketing of the brand with the most effective advertising, which is word of mouth. A wider consumer base brings higher popularity, which leads to brand establishment, the hardest to achieve for any business. Also, consumers are the way for a business to become better through feedback and modifications.

Risk Diversification

While some markets around the world might be struggling with finances, other markets must be in good financial health. This is how sellers can diversify their risk by making their sales on a global level. Also, trends keep on changing around the globe, while products being sold by a company go obsolete in one section of the globe, it can still be relevant in some other parts of the world. So, sellers never run out of business.

How to Expand e-Commerce Store Business Globally?

After learning about the benefits and strategies to succeed in global business deal, you may be wonder how to simplify international expansion. Well, the answer is WebBee - best Global Ecommerce Integration Platform, which will simplify the integration of different sales channels with Amazon MCF/FBA, 3PL and NetSuite ERP for seamless operations. WebBee helps with the establishment of fulfillment service, product listing, inventory management, and order tracking for your customers to get regular updates of their orders. With advance automation solutions global sellers can smartly saves time eventually helps them to focus more on advertising and marketing activities for further business enhancement.

Still facing hurdles to go global, reach out to our international storefront integration experts and scale your brand worldwide. Contact Us !!