Today, the start-up retailers have become more competent and sophisticated in promoting their brand and operating their Web sites to make a difference for the target audience. Big merchants must look for other creative opportunities to differentiate their businesses and improve profitability. One of the frequently overlooked components of eCommerce is the payment process which must receive due attention by successful retailers.

The need of the day is to evolve and bring in fresh changes to stay updated in the market by shifting technology, ways to conduct operations, and adopting new organizational models. Companies that are unable to adapt to the changing customer expectations will deliver increasingly outmoded experiences that will eventually lead to a decline and rapid extinction of their place in the market.

This paper explores strategies for e-commerce that can enhance a merchant’s online services, open new markets, and increase profits.

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