How to Become a Global Seller from India Location?
Published:
August 7, 2025
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E-commerce businesses might seem daunting, given the endless list of tasks that need to be done by the seller. However, it gives the seller a much wider scope of sales than a physical store. While a physical store would make sales in a certain part of the city or the entire city (at its maximum capacity) due to its geographical limits, an online store can sell to as many customers as possible. By ‘as many customers as possible’, it means global expansion. For some sellers, it might be a far-off thought, but the real visionaries aim to sell internationally online from India. The next few stanzas of reading will explain everything about global, so stay tuned.
Running an online business from India to other countries and marketplaces is quite simple if you follow the simple procedure mentioned below:
When an e-commerce seller decides to sell & ship products internationally, they first need to understand the target audience who would want to buy their product. Locating potential customers is very important as it gives the business a direction to move forward. Then they have to research the countries in which the potential customers are most likely to be found.
For example, there is an online business called ‘Kohinoor’ dealing in artificial jewelry. The business owner in this case will look for people who like Indian designed jewelry along with the nation they reside in.
Next is to create your e-commerce website or store that can appeal global audience while being true to its origin. Also, the store needs to show the product prices in the local currency of the country. If possible, try using the local language; if not, just add the greetings in their dialect. Apart from this, the seller must try adding elements that help the country locals connect with the brand, helping with the conversion.
For example, the brand Kohinoor can add cultural elements to their store and jewelry references to attract customers.
Payment is the most crucial point where most Indian e-commerce businesses face issues while making sales in the international marketplace. There are various payment gateways like Razor Pay and PayPal that support multi-currency transactions and conversions. They help with a smooth checkout process for consumers. Sellers just have to quote the right price on the website, and these payment gateways will take care of everything else.
This is another concerning point for sellers when they become a global online seller from India. Once business owners can target international buyers, they have to figure out how to ship globally. For this, they can either opt for e-commerce integration with a 3PL (third-party logistics) capable of fulfilling international orders or look for popular choices like Amazon MCF, Walmart Fulfillment Services (WFS), FedEx, ShipStation, etc.
Marketing and advertising might seem secondary, but they hold equal importance in this process. Only with international branding is it possible to sell globally from India. These are the different global selling strategies that will help you with the promotion of products internationally:
Business owners have this common query of ‘Why’ before they step into anything. So, here are reasons why you should go ahead with an online business from India to other global marketplaces:
From a country where an e-commerce business might have a customer base of some thousands, to a marketplace where it can increase up to ten times, selling globally from India can increase the reach to a great extent. It has a direct impact on sales and brand building.
International businesses have higher sales and revenue due to a wider, global consumer base. As mentioned above, with a wider consumer base, the conversion rate or sales are bound to increase. With a higher conversion rate, the revenue grows exponentially.
Who doesn’t want their business to become a global brand, recognized in different countries around the world? It turns into reality when a seller promotes the products internationally and makes sales in different countries. International sales improve brand building, leading to customer loyalty and trust.
Just as multiple sales channel integration decreases the chances of going out of sales, selling internationally also diversifies the risk of lost sales. The sales volume in one nation might drop while the same in another country may rise to balance out the overall revenue. Hence, it brings the much-needed stability to the business.
With so many e-commerce sales channels prevailing in the market, it is confusing to choose a selling platform. Here are the top 5 online sales platforms that make global selling a cakewalk:
Indian sellers can sell through Amazon Globally Selling program using Amazon marketplaces in 22 nations seamlessly without having to travel to different countries. Amazon allows you to manage your inventory without physically relocating, and also fulfill the orders in over 100 countries seamlessly.
Selling globally from India via a Shopify store is quite simple, as the sales channel is laden with features that help expansion into about 175 countries. From multi-currency support to webpage customization, Shopify helps sellers create the perfect store for customers to make an easy purchase.
eBay has a huge global presence across multiple nations, supporting sales of both new and old items in an auction-based selling. The platform is compatible with fulfillment across different marketplaces across the globe. Also, the interactive features allow sellers to streamline their transactions.
Walmart is known for its quality products and services to its customers. The brand has maintained its standards on its online store as well. eCommerce business owners who wish to make sales in the US market should opt for Walmart due to its loyal consumer base and excellent fulfillment services. Also, the sales channel is planning to expand further in Canada.
WooCommerce is a unique sales platform, powered by WordPress that allows sellers to create a store of their own. With the sales channel, sellers can design the store as per their respective preferences and grow the consumer base to a global level. It is the best fit
TikTok Shop is a one-of-a-kind sales channel, which is a social media platform as well. It allows for much better connection and communication with the customers through LIVE and video streaming. It allows expansion to 8 countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
Global selling was once a dream of sellers in India; today e-commerce has made it much easier than ever before. Also, different sales channels support international expansion further to streamline the process, such that sellers do not have to move from their native region to make sales. With the right marketing of products, your brand can gain great market share and the trust of the customers. Apart from this, relevant e-commerce software supports easy integration and seamless order fulfillment around the world. WebBee integration provide the exact backing to your international selling business, so you just focus on business expansion rather than worrying about order processing or fulfillment.
Are you ready to start selling from India to US marketplaces? WebBee is here to help you Contact Us today!!
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