How to Apply and Sell on Walmart Marketplace in 2026

This ultimate blog guides you through each aspect of how to apply and sell on Walmart, from eligibility criteria to application to win the Buy Box, eliminating suspensions, and expanding with WebBee.

Understanding Walmart Marketplace

Walmart Marketplace is basically Walmart.com's 3rd-party marketplace where established businesses list & sell their products along with Walmart's own selection. If you are already selling on eBay or Amazon, you will feel the same model. Users buy on Walmart.com, and after that, third-party sellers do the fulfillment part either from their own logistics network or through Walmart Fulfilment Services. 

Why You Should Sell on Walmart Marketplace?

If you are still wondering why you should scale your business to Walmart, look at the reasons mentioned below to get more clarity. 

Less Competition, More Visibility

The application procedure for a Walmart a/c is particular, resulting in less competition as compared to other platforms such as Amazon and more. This will help boost the visibility of your products. 

Zero Monthly Seller Fees

Walmart doesn't charge any monthly fees, but you only need to pay referral fees per sale, 6% to 15% based on the category. 

Powerful Fulfilment with WFS

A great alternative to Amazon FBA with quick shipping and more Buy Box chances.

Trusted Customers, Higher Conversions

Users already associate Walmart with trust and value, resulting in high conversion rates as compared to less-known marketplaces. 

Smart Advertising & Promotions

You can increase visibility by using Walmart Sponsored Ads and restricted marketing programs.

How to Meet Walmart’s Seller Requirements?

Before knowing about how to sell on Walmart, ensure you meet Walmart’s eligibility standards.

• Registered U.S. Business: You should have a US Business Tax ID or registered legal organization. 
• Proven eCommerce Experience: Walmart offers sellers who have a strong record on platforms such as Amazon, Shopify, eBay, or Etsy.
• Competitive Pricing Standards: Walmart's pricing algorithm gives priority to the lowest prices.
• Reliable & Fast Fulfillment: Sellers must offer quick shipping either through WFS or self-fulfillment.
• No Dropshipping: Walmart restricts distribution from Amazon or any other 3rd-party marketplaces.

Step-by-Step beginner guide to selling on Walmart Marketplace

The registration process usually takes 10 to 15 minutes to finish, if everything is already done. Sellers must collect the needed documents before beginning their application for a Walmart seller account. 

• Go to Walmart Marketplace Seller Centre & apply.
• After that, provide business details, such as warehouse locations, performance of past marketplace, & tax documents.
• Now, choose an integration method such as WebBee.
• Hold till you get the approval from Walmart ( mainly 2 to 4 weeks).
• Once you get the approval, configure your Walmart Seller Centre account and complete onboarding.

How to Start Selling on Walmart & Integrate with Amazon?

Best Practices to Succeed on Walmart Marketplace

Getting deployed and approved is just the start. To achieve long-term success on the Walmart marketplace happens from trained implementation across fulfillment, pricing, content, & performance management. Given best practices showcase how Walmart judges sellers and how high-performing businesses are continuously achieving success in conversions, visibility, & expansion. 

Optimize Listings for Walmart SEO

For Walmart, optimize listings to rank & convert:

• Use high-quality content, such as infographics & videos
• Utilize clear & keyword-based titles (with no stuffing)
• Less returns with the right descriptions & specs
• Finish attributes fully 

Win the Buy Box Through Total Offer Value

If various sellers are selling similar items, Walmart merges offers, and then the Buy Box comes into the play. Concentrate on:

• Less cancellation & defect rates
• Robust in-stock rates
• Competitive price
• Flexible shipping speed

Protect Your Walmart Catalogue

Walmart highly imposes policy & compliance standards. Understand the restricted and prohibited product regulations for your type and territories. 

Leverage Fulfillment for Growth

Quick, predictable delivery & simple returns enhance conversion and future performance. So choose wisely. 

Walmart Fulfillment Services

• Two-day shipping ability.
• High Buy Box success rate.
• Walmart manages user service and returns.

Walmart WFS Empowering Online Marketplace Beginners with AI

Self-Fulfillment

• High authority over inventory & shipping costs.
• Need strict adherence to Walmart’s on-time delivery algorithm.

3PL Fulfillment 

• Right for sellers managing multiple marketplaces.
• Might  have more fees than WFS

Walmart Item Spec 5.0: How to Optimize Your Listings

Walmart has recently launched Item Spec 5.0, a crucial update to enhance product listings. Sellers who upgrade their listings utilizing Item Spec 5.0 view better discoverability, higher rankings, & boost conversions. 

1. Craft Effective Product Titles: keep your title under 75 characters, involving brand, product kind, core features, & colour /size.
2. Write Potent Bullet Points: Showcase core perks in 3 to 5 short & impressive bullet points.
3. Add Engaging Product Videos: Walmart encourages videos, utilize this feature to increase engagement.
4. Use Top-Quality Product Images: Utilize 1500x1500px with a white context.

Drive More Sales with Walmart Review Accelerator

Explaining Walmart Review Accelerator?

This program mainly assists in getting verified reviews about new products quickly, enhancing user trust & search rankings. 

Why Reviews Are Crucial on Walmart Marketplace

• Support in establishing trust for new items listings.
• More ratings are equal to good product rankings in Walmart’s SERP.
• Boost conversion rates as users believe in verified reviews.

Guide to Enroll in Walmart Review Accelerator

• Apply through Walmart Seller Center.
• Provide users a discounted price in exchange for a genuine review.
• Walmart itself encourages the listing to timely adopters.
• Reviews shown as Verified Purchase increase credibility.

Proven Best Practices for Success

• Give competitive discounts to engage early buyers.
• Track review feedback & optimize listings as per that.
• Get new products instantly to expand reviews.

Grow Your Walmart Business Faster with WebBee Global

Handling a Walmart marketplace manually can be tough, but WebBee integration make it easy by offering:

• Real-time inventory sync across multiple sales channels.
• Allow bulk product uploads and automated listing management.
• Centralized order management from a single dashboard.
• Customized guidance to help sellers enhance their store setup.
• 24/7 expert support at each step with valuable solutions.
• As a trusted Walmart partner, WebBee gives access to timely updates, new marketing trends, & resources.

Make 2026 Your Most Profitable Year on Walmart Marketplace

If you sell on Walmart in 2026, it will bring a lot of new opportunities, but only for those sellers who upgrade their approach for real success. 

• Enroll today & get approved quickly with a strong business profile.
• Enhance your listings utilizing Walmart’s Item Spec 5.0 for good rankings.
• Utilize a smart repricing approach to win the Buy Box.
• Leverage Walmart Fulfillment Services for more conversions.
• Prevent delay by staying submissive with Walmart policies.