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Ecommerce SEO tips: 9 ways to rank your eCommerce store on Google

March 23, 2022

When you search anything on Google, it shows millions of content pieces but we tend to open the websites which are on the first page of SERP. Why is Google showing them on the first page?

What is different in those eCommerce websites which are shown on the top of SERP? The difference lies in their content. They are high-quality SEO friendly content. Search engine optimized (SEO) content rank higher in the search engine and it leads to driving consistent traffic on the website.

One study shows that a whopping 92% of traffic goes to a website that shows up on the first page of Google search.

Here are 9 ways to rank your eCommerce store rank no. 1 on google-

1. Competitor Research

For any business, first it’s important to analyze your competitor. What strategies they are using, how they are implementing the SEO on their eCommerce store, whether they are doing paid ads or not etc.To analyse their Website SEO, so many tools are available like SEMRUSH, Ubersuggest etc.

2. Keyword Optimization

After analyzing the competitor’s store, collect all the keywords and find out its competition and volume on Google keyword planner. Keywords should not be highly-competitive or are too broad. You have to be very specific.Use those keywords in all your store pages and blogposts

3. Optimize page meta titles and meta description

It’s equally important to optimize the meta titles and meta descriptions for each page. Meta title is the top blue line that shows up in each Google search result and meta description is text underneath the page title in the Google search result.Add keywords in title and description to be on the first page of SERP

4. Add Alt tags in Images

It is important to optimize the Images. Add keywords in the alt tag also so that Google understand what this image is about and can show it at the top of the Image section.

5. Check Site Navigation

Look at the competitor’s site structure. It will give you a pretty good idea of how they are organizing their eCommerce store and what different you can do to stand out from the competition.The site navigation should be smooth and customers can easily find out the products and other information

6. Check page speed

A delay in 1 second load time equates to an overall 7% loss in conversions. That’s a big loss. If your eCommerce store is taking 10 seconds or more to load, it’s a signal that your eCommerce store requires some speed optimization. The page speed should be good for both mobile and desktop.There are so many options to check page speed-

  • Page speed insights
  • GT matrix
  • Pingdom speed test

7. Start Backlinking strategy

The backlink is the process of getting links from other websites. It helps in increasing site authority and driving referral traffic to the website. The more your site is linked to another website, the more is the chance to rank higher on Google. Some ideas for Backlinking are-

  • Write guest posts on other websites
  • On various types of directories and listing websites, register your website
  • Promote your site on various social media platforms
  • Do Reciprocal linking related to your niche

8. Check site errors

After optimizing your site and link building strategy, it’s time for checking site errors. This may include duplicate content, check links and images, site navigation, page speed and any other element which may cause any problem to the website.There is so much software that offers a free plan to audit the website.

Some options for SEO site audit are-

  • Google Analytics
  • SEOptimer
  • Woorank
  • Ubersuggest

9. Write Blogs

Blogging is the best way to rank your website on top since you can write on trending topics and add more and more keywords to them. Along with a trending topic, it should also be unique. The Google algorithm will boost only original and unique content and not repetitive or copied content.How to Create Unique Content?

  • Do proper research of the topic and read about 10-15 articles on the same topic
  • Read it thoroughly and note down all the points.
  • Now, draft your article and add your perception or insights to the article. Try to add those points which aren’t covered in other articles.
  • Lastly, give proper credit to the sources from where you take all the facts and figures.