Santa’s arrival is around the corner, and so are the most promising United States sales of the year. A wave of sales is waiting for eCommerce sellers and their customers worldwide. These year-end US holiday sales act as a great catalyst for increasing the brand's visibility. Online sellers are not able to make profits due to heavy discounts. Hence, sellers need to look for a balance between profitability and brand growth. Now, balancing this is hard. But, where there is will, there’s a way, and this blog is going to direct the same for you today!  Make sure to read it till the end!

Importance of Brand Growth in Christmas-New Year Sales

Brands building gives products and sellers a much-needed identity and distinction, required for long-term success and better customer acquisition. Only brand image can protect the seller from potential loss when a new competitor enters the market. Also, the same can be used to build an emotional connection with the customers to gain their loyalty. A well-known brand is always preferred over a random name in the market. Hence, brand building gives way to customer acquisition opportunities as people feel safe to try an unfamiliar product only if the same is popular. Especially during the Christmas sales, people opt for products of great brand value to gift or purchase for personal use as well.

How to Maintain Balance Between Brand Growth & Profit?

Now, let’s jump into the section that actually discusses how sellers can build brand image for their online business while maintaining profits: 

Focus on Profitable Products 

For eCommerce New Year Sales, sellers need to focus more on products with high profitability. Putting discounts on such products does not cut much profit for the sellers, and the customers can be lured towards the brand. 

Utilize Personalized Promotions

For this, sellers ought to know their audience. Right prior to the New Year sales, the promotions need to hit the customer in such a way that their emotions are hit hard. This way, money won't matter, and profitability will be maintained while building brand image. 

Attract Higher AOV

AOV stands for Average Order Value. During the December sales, brands can offer bundles and combos of two or more products as a deal. In such a situation, the sales will be higher profit margins wouldn’t be hurt, and more products will reach the consumer, giving the business more chances to impress them. On top of that, this is an easy way out to clear the dead inventory. 

Make Customer Retention Plan 

Discounts are not the only way to grab customers and make the products visible during winter sales. Customer trust is yet another way to build value and retain profits. Prepare the model in such a way that the business is able to build customer loyalty, which is always profitable and healthier for long-term growth. 

Plan the Content Well

Content is the king these days with social media and SEO on the scene. The content needs to be planned and created in such a manner that it audience can relate and have an urge to buy it. The product sold by your brand needs to have utility more than the cost being borne by the final consumer, and this can only be communicated through powerful content. 

Balance the Marketing Strategy

The entire strategy needs to be balanced. Rather than relying on performance marketing, sellers can opt for a higher percentage of brand marketing. This will bring a more sustainable revenue system to the business. Also, the balance between maintaining a profit margin and brand value is maintained.

Open Gates to Better Business Performance this Year-Ending Sales

Businesses can perform better during the year-end sales only if their operations are streamlined. Here are some ways through which your business can be the best in the market and well prepared for the Christmas-New Year Sales: 

Automate the operations

‍During the Cyber Monday and Black Friday sales, you might have encountered several discrepancies and challenges due to manual intervention. To avoid the same issues in these e-commerce sales, make sure to look for the best e-commerce automation tool for selling online that streamlines the operations and data processing for the business. 

Deal with Dead Inventory

‍Clearing dead inventory is one of the major problems faced by an e-commerce seller. During the holiday shopping trends, try and market the stock better. One can even offer 50% off on products to get rid of them. Another option is bundling them with most selling products as add-on products. 

Marketplace Inventory Management

Efficient inventory management allows the business to have a better supply of stock for the customers. It helps to maintain a regular flow of items by facilitating supply chain management. Hence, the business stays away from issues like stockouts and dead inventory. 

‍Multi-Channel Integration

Selling on multiple sales channels during the sale season increases the sales volume for the business while giving it a chance to reach a wider audience base. While it has multiple benefits to offer, its management is a great challenge. Hence, sellers need e-commerce integration solutions that give way to effective order management, cross-selling, and multi-channel fulfillment.

Build the Business with the Right Strategy 

Strategy and the right e-commerce automation tools are the only way to get through this year-end sale with flying colours. Balancing profits and brand visibility is crucial for the business to stay in the market for longer. Following the tips and procedure to achieve the balance and grow your business to the next level with automation support. Make sure to apply appropriate and healthy discounts to the products so that the business makes a profit while gaining consumers. Update the business with the latest technology, and you will be good to go! 

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