Inside the B2B Apparel Business: Merchandising Brands at Scale Ft. Shivam Batra

What does it take to build a successful B2B apparel brand and merchandise for some of the biggest brands at scale?

In this episode of eCommerce Talk with WebBee, Shivam Batra, Founder of Steering Wear, joins AJ, Founder of WebBee Global, to share his journey of building a clothing brand in the B2B space.

Shivam talks about how Steering Wear helps brands turn their identity into high-quality merchandise, the challenges of operating in B2B apparel, managing scale, client expectations, pricing, production, and what it truly takes to grow in a competitive market.

🎯 What you’ll learn in this episode:

How the B2B apparel and brand merchandise business works

Key challenges in building and scaling a B2B clothing brand

Turning brand identity into sellable merchandise

Client acquisition, pricing, and operational insights

Lessons for founders building in niche or service-led businesses

Whether you’re an entrepreneur, brand owner, or someone exploring B2B commerce, this episode offers practical insights straight from the founder’s journey.