Amazon FBA
Published:
February 27, 2026

Selling on Amazon FBA: UK vs US Market Comparison Guide

WB
WebBee Team
eCommerce Specialists
Selling on Amazon FBA: UK vs US Market Comparison Guide

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🔑 Key Takeaway

If you are a well-known seller on Amazon in the US and searching for a method to scale your business, exporting is a rational step. To start selling in the Amazon UK market can be a great option, as it also allows you to grab other European marketplaces, which drive 345.4 monthly visitors. You will also get the opportunity to sell in France, Germany, Spain, & other 27 European countries, offering you a great scalability opportunity, despite what business you are dealing with. So, in this blog we will explore, what you understand by Amazon FBA UK, what perks it will offer to sellers, & how you can start selling on Amazon UK? Let's understand it in detail.

Overview of Amazon FBA in the UK

The best way to give your products to users in Europe is to select FBA, Fulfilled by Amazon. This consists of sending your stock to an Amazon Fulfillment Center in the UK, and letting the Amazon team deal with everyday logistics of giving out your goods to your users. This will make delivery times faster, allowing you to offer a good user experience, but there is a fee that you need to pay for the service. 

Due to Amazon unified account, you must access not just to the UK, but also expand to other European countries, & could sell utilizing FBA throughout the UK if you select it. Amazon offers a wide variety of advice on the FBA choices available so you can choose the best one for you, if you want to utilize this fulfillment roadway.

Is Selling on Amazon UK Worth It?

Selling in the Amazon UK marketplace showcases a specific set of functional & operational difficulties that is different from the US marketplace. As sellers who are located in the UK or selling actively in the US market might not have realized that few of the difficulties can drive to major opportunities that vary from the US. 

Major Benefits for UK Amazon FBA Sellers

Prime & Higher Sales

FBA items automatically obtain the Prime badge, which will drive to a major increase in sales, occasionally up to 35%. 

Handled Logistics & Support

Amazon manages, picks, packs, and offers user service for order, along with handling returns & refunds, enabling sellers to concentrate on expanding their business.

Fast Delivery

Users trust the quick shipping & delivery given by Amazon, improving the user experience. 

Easy Scalability

Sellers are able to expand quickly, using Amazon warehouse rooms with no worry about staffing, storage, or architecture, mainly valuable for handling peak sales time. 

Buy Box Advantage

FBA listings mainly have a more profitability of winning Buy Box advantage as compared to Merchant Fulfilled (FBM) listings, leading to more conversion rates. 

EU Expansion Made Simple

FBA allows selling across Europe, with choices to keep products in the UK & ship them to European users. 

Key Differences Between Amazon FBA UK and US

Strategies for UK-Based Sellers in the US Market

Optimizing Your Product Listings

When you want to start selling in the US marketplace, upgrading your product listings is vital. One best approach to do this is by using Amazon FBA. It is a service offered by Amazon that enables sellers to keep their products in Amazon fulfillment centers. This means Amazon will take care of everything from packaging to shipping to delivery to user service for your items.

Finding Profitable Product Opportunities

Identifying profitable product opportunities in the US market is the most right strategy to utilize the power of Amazon FBA UK. It allows you to enter into a wide user base and advantage from Amazon efficient logistics & user service. By utilizing the resources & architecture offered by Amazon FBA, sellers can concentrate on finding profitable products, despite worries about shipping, storage, & user support. 

Boost Your Reach with Amazon Advertising

In the current competitive e-commerce ecosystem, using Amazon advertising is an essential strategy for companies searching to increase their reach in the US market. With a wide user base & strong architecture, Amazon FBA provides a specific opportunity for sellers to increase their sales & expand their brand visibility. 

A Breakdown of Amazon FBA Fees in the UK

Knowing the Amazon FBA fees UK related to Amazon FBA is essential. 

  • Fulfilment Fees: These fees include packing, picking, shipping, managing, and user service.
  • Inventory Storage Fees: Monthly storage fees are depended on the volume & time of inventory storage.
  • Account Fees: Select between a free Basic a/c or a £25 per month Professional account.
  • Other Fees: Long-term fees, returns fees, & unplanned services fees can apply.

How to Sell on Amazon UK from the United States?

Getting it to begin with Amazon UK is not that much tough, as you will get a lot of help out there. These are the main steps that you need to follow. 

  • Make your seller account in the UK by staying at Amazon.co.uk. If you have an expert account in the US, you can connect the two accounts to handle all your sales from one place in Amazon Seller Central UK.   
  • During the registration procedure, you are required to offer a few documents to demonstrate your identity, involving your driver’s or passport license, bank documents, proof of address, & more. 
  • To safeguard your a/c you also require to configure 2 step registration, which includes a code sent to your registered phone through SMS, using an app, or voice message. 
  • Establish your listings. You are now prepared to begin selling in the UK, & have access to every 5 EU amazon marketplaces. 
  • Fulfill your orders either through shipping goods to users yourself, or utilizing one of the Amazon FBA choices available to create the task easier. 

Conclusion

If you are already doing an e-commerce business in the US, and wish to sell, Amazon UK & European marketplaces can be a good option. With a wide and expanding market, it helps you to access new users and sell across other European countries. Ensure that you will invest some time in knowing about selling & importing goods, also how to reduce fees you require to pay for doing business abroad. You can get your Amazon transactions easily from UK users, while saving time & money to spend in your business.

FAQs

1. How does FBA operate in the UK?

Fulfillment by Amazon is a service where Amazon takes care of everything from storing, packing, picking, and shipping, managing user support & returns.

2. Can users in the US order from Amazon UK?

Making a purchase from Amazon UK when you are in the UK can assist you buy products that are not available in the US marketplaces. 

3. What is the largest online marketplace in the UK?

Amazon.co.uk is the most inspected marketplace & default beginning point for item search. 

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