Paper Meets Book: The Meaning and Making of ‪@papbooofficial9560‬ Ft. Jatin Khurana

In this episode of eCommerce Talk with WebBee, Abhishek Jain(AJ) Founder of WebBee, sits down with Jatin Khurana, Founder of Papboo, to uncover the story behind a stationery brand that’s anything but ordinary. ✨📘

Starting with just ₹5,000 and zero design skills, Jatin shares how he built Papboo, a designer stationery brand known for personalized diaries, notebooks, and planners made with premium materials. From idea to execution, this conversation dives deep into the realities of bootstrapping a brand from scratch.

Jatin also reveals the meaning behind the name “Papboo”—where Pap comes from Paper and Boo comes from Book—and how every new product launch became a learning experience that shaped the brand’s growth.

🎯 What you’ll learn in this episode:

How to build a designer brand without design expertise

Bootstrapping a business with limited capital

The story and philosophy behind the Papboo brand name

Lessons from launching and iterating new products

Mistakes, learnings, and growth as a D2C founder