Weaving a Brand: Garima Agrawal on Building ‪@CoralSlub‬ Ft. eCommerce Talk with WebBee

In this episode of eCommerce Talk with WebBee, AJ, Founder of WebBee Global, sits down with Garima Agrawal, Founder of CoralSlub, to uncover the journey behind building a luxury yet affordable home furnishing brand in India. 🏡

Garima shares her real-world experiences of brand building from scratch, the challenges she faced while positioning CoralSlub as a premium brand without losing affordability, and the key decisions that shaped her growth story. From sourcing and product quality to customer trust and scaling the brand, this conversation dives deep into what truly matters.

🎯 What you’ll learn in this episode:

1. How to build a premium brand without premium pricing

2. Key challenges in launching and scaling a home furnishing brand

3. Brand positioning, storytelling, and customer trust

4. Practical hacks and tips for founders and D2C brands

5. Lessons every ecommerce entrepreneur should know