How poppi Slashes Fulfilment Costs by 30% and Amplifies Social Media Marketing through Amazon MCF by WebBee?
poppi is a prebiotic soda brand that's taken the beverage world by storm. Founded in 2015 by husband-and-wife Stephen and Allison Bruton, poppi started as a humble farmer's market stand in Austin, Texas. But its unique blend of fruit juice, apple cider vinegar, and inulin prebiotics quickly caught the attention of health-conscious consumers and savvy investors.
With eye-catching packaging and an assertive value proposition, poppi is reshaping the soda industry with its contemporary, all-natural prebiotic beverage, brimming with flavour and offering functional benefits that enhance gut health. The company rebranded in 2020 following a successful appearance on "Shark Tank" and subsequently established its presence on Amazon, showcasing enticing flavours such as strawberry, lemon and orange. Currently experiencing a surge in business, poppi boasts remarkable year-over-year growth. Garnering recognition as Vogue's Editor's Choice in 2022, poppi has also gained popularity among celebrities like Kylie Jenner, solidifying its status as a trendy and sought-after beverage.
poppi's story isn't just about a delicious soda; it's about a bold vision and ambitious goals that are redefining the beverage landscape.
"We have found that grocery and beverage brands achieve significant success on Amazon.com, so our primary focus has been on boosting sales through our Amazon store," Goeppert clarified. "We consistently keep inventory available for those orders, and we also send product samples to TikTok influencers for social media promotion. Additionally, we supply products to our direct wholesale accounts. I was in search of a reliable third-party logistics (3PL) partner capable of efficiently handling all these various tasks."
The lack of a centralized inventory management system led to inaccurate stock levels, overselling, and order delays.
Manually managing orders across multiple channels was inefficient and prone to errors.
Growing inventory volumes threatened to overwhelm existing storage space and hamper processing speed.
Diverse fulfillment needs across channels (e.g., fast delivery options, personalized packaging) added extra layers of complexity.
Inconsistent fulfillment times and communication across channels could damage brand loyalty and reputation.
MCF ensures the delivery of orders within 1, 2, or 3 business days post-shipment.
Timely delivery is crucial for consumable products. Utilizing MCF ensures that inventory is strategically positioned closer to consumers, enabling on-time delivery of orders.
Engaging with a third-party logistics provider such as MCF enables Poppi to safeguard their operations against future uncertainties and address supply chain risks, including fluctuations and extended lead times.
Businesses are only charged a single, straightforward fee for fulfillment, covering the entire process of picking, packing, and shipping, along with storage costs. Additionally, MCF provides noteworthy discounts of up to 50% on multi-unit orders.
Leveraging MCF, Poppi's marketing team seamlessly fulfills 2,000 monthly orders, facilitating connections with as many as 1,000 influencers annually. This strategic approach significantly enhances brand awareness and drives increased sales for the company.
The company has achieved a 30% cost savings per order by efficiently reducing additional freight touchpoints and labour charges.
Poppi's customers express satisfaction with the 98.99% precision in delivery estimates facilitated by MCF, contributing positively to the overall customer experience.
Given the delicacy of beverage handling, Poppi has observed a notable decrease in damage rates during last-mile delivery since partnering with MCF as their third-party logistics (3PL) provider. This improvement enhances the customer experience and proves advantageous for the overall business operations.
In the footsteps of poppi's strategic success, consider leveraging Amazon MCF by WebBee to integrate your Shopify store with Amazon for seamless fulfillment. As poppi achieved remarkable efficiency and cost-effectiveness through this integration, your business can propel itself to new heights. Here's why following poppi's path and embracing Amazon MCF by WebBee is a game-changer:
