Small Business CRM (Customer Relationship Management)
Customer Relationship Management (CRM) as a name refers to practices, tactics, and technologies that are used by organizations in order to manage and analyze customer communications, relationships and their data throughout the lifecycle of the project. The strategy is put in place with the goal of improving business relationships with customers, and to assist them in services provided with the end goal of driving sales growth.
When a company looks to save on cost as well as on manual effort, a CRM solution is the right choice. With the right CRM solution in place, it becomes easy to manage your customer database and sales at the same time with minimum effort. The entire point of installing a CRM software is to build positive experiences with customers so that they return to your site or business. This creates loyalty as well a stepping stone towards profitability.
WebBee’s CRM system is designed to fit all kinds of customers which compile information on them across different channels between the customer and the company. Diverse channels include the company’s website, live chat, direct email, telephone, marketing materials and social media. For our e-commerce clients, our CRM systems can also provide detailed information on customers’ personal information, purchase history, buying preferences and concerns.