E-commerce has never been bigger; the industry has a long lasting history, marking its appearance as early as 1982. Since that time the industry has never looked back and gone under rigorous changes. E-commerce has integrated not only with the IT architecture but also with our daily needs. Think about it groceries, clothing, household items etc. the list goes longer than one could imagine. They have got it all covered. E-commerce has connected the world with simple WWW’s and had put them on a 5-inch retina display. The platforms have empowered and encouraged business to transition from regional to international standard.
In a historic move, Amazon-Shopify integration has paved way to refine marketplace dynamics for businesses. The integration has ignited the thought, Amazon and Shopify mean business. The move shows the gravity behind their motives to elevate the E-commerce industry and make it effortlessly accessible to motivated entrepreneurs. Briefly, the integration will help businesses sell their products on Amazon marketplace using the Shopify platform. Businesses can have only one account of Shopify and profit from both the worlds. Shopify businesses will continently grow their reach through Amazon. In this piece of writing let us build our understandings on both the E-commerce spaces and then the Amazon-Shopify integration.
The two Amazons:
We know two Amazons; the first is one of the largest rainforests in the world and the latter one of the largest E-commerce giant. Diversity is the element that connects both the Amazons, the marketplace is just as exotic as the rainforest. Jeff Bezos has built a platform that has helped millions in growing and shaping their future. Amazon’s marketplace has stood the test of time. Regressive changes in their platform, modification based on customer needs have led Amazon built a marketplace second to none.
Opportunities are endless for businesses on Amazon plus they can literally control all the aspects of their business from the Amazon portal alone. The philosophy behind every business is always profit. Amazon not only helps businesses with financial goals but also with their corporate goals. Well, for a business to make a profit it is eminent that all the wheels of the business churn. Now, what are these aspects or wheels that we are talking about here are Brand development, advertisement, customer fulfillment, grievance redress, and management.
Amazon helps businesses manage all these processes at their portal. For instance with Amazon FBA calculator, business owners can get to know the profits they can earn even before getting registered on Amazon. Sellers know right from the start what to expect from the virtual marketplace. Post registration sellers can manage their inventory, advertisement, customer fulfillment all from one place. This saves a lot of hustle for growing businesses and they can primarily focus on long-term goals. That being said after the Amazon-Shopify integration, things are going to skyrocket. All we could say is this is not the ride to miss.
Design, Set-up and Sell
Amazon-Shopify integration has led the Canadian e-commerce giant in a position to help more businesses than ever before. Shopify provides a unique and diverse marketplace along with a cloud-based platform to launch and build an online shop. Shopify has helped a number of businesses touch the virtual grandeur. Essentially what started as an online portal for snowboard equipment selling has become one of its kind online store provider.
Shopify provides a tip to toe integrated services required for an online store’s launch and growth. Services like customizable web store, brand building, fulfillment, and sales tracking make the Shopify platform unique and competitive. Shopify is the destination for the businesses left behind in the online run. One thing that sets Shopify apart from other e-commerce giants is that they assist sellers with offline equipment and services as well which is uncanny for most of the virtual marketplaces. They are essentially maintaining a balanced approach here by believing in the offline methodology as well. Let us look at how exactly Shopify helps businesses.
For instance, you get to start with brand development as stated earlier, then head straight to web store customization. Brand owners understand better about their products than anybody, which color to pick, order of things, fulfillment channels, products description etc. Brand owners reserve full rights on how their store appearance and customer fulfillment. Growth is the second most important facet after establishment, we expect the customers to buy our products with whichever way they like isn’t it? Solemnly for this reason, Shopify have partnered with several payment service providers to give the freedom of choice to customers. They just didn’t stop their customer fulfillment and grievance addressee is also handled by their award-winning customer support. Shopify also provides a 14-day free trial to experience their portal.
The Benefits of Amazon-Shopify Integration:
Well, we have finally landed, let us quickly find out what is in store for us. Amazon-Shopify integration is the talk of the town and we want to know it all. The integration of two e-commerce giants like this one is never seen before.
- The Amazon-Shopify integration as stated earlier will eliminate the need to make separate profiles on both the portals. Shopify portal can be now used to sell on the Amazon.
- Shopify products can now be listed directly on Amazon and can be backed by single inventory saving the hassle of two.
- Products visibility increases significantly as the products become visible on both the marketplaces simultaneously.
- Discounts or offers are an essential part of sales after Amazon-Shopify integration sellers can directly create an offer on Amazon listings using Shopify.
- Products details, images, and variants can be synced directly from Amazon to Shopify or vice-versa.
- Most importantly after the Amazon-Shopify integration sellers can directly analyze sales on Amazon using Shopify reports.
- When it comes to successfully running an online business customer fulfillment plays an important role in brand image. After the Amazon-Shopify integration fulfillment has become a child’s play, sellers can fulfill Amazon orders using Shopify portal.
Walking through the Amazon-Shopify Integration
We have learned about Amazon, Shopify, their famous “Amazon-Shopify integration” and the benefits it has to offer. Now, immediately there is a question, how to get into the application of it and embarrass the profits of the Amazon-Shopify integration? Here let us have an eagle eye look on how to get the most out of this integration.
The below steps can be followed to sell on Amazon using Shopify:-
Beginning with the obvious you need to create a professional Amazon sellers account, however, before that make sure you meet all the prerequisites. The prerequisites (extracted from Shopify Blog) include the following:
a. You need an active Shopify account on any plan.
b. You must be selling products that fit into a supporting category.
c. You can ship your products using Fulfillment by Amazon (FBA).
Step two is kind of a pre-check for businesses whose products require selling approvals. The same can be found at: Categories and products requiring approval
Next would be to add the Amazon sales channels to Shopify store which can be done by clicking the plus button on Shopify menu and a tap “add channel to confirm”. This pop up an instruction wizard, sellers can follow the steps.
Now, to make the most of Amazon-Shopify integration sellers should be ready with product identifier codes such as UPC, EAN or ISBN. Generally, Amazon requires any one of these codes to list unless sellers have an Amazon registered brand.
Create a listing in Shopify and claim the listings directly on the Amazon portal. Go to Shopify portal and find the product to list on Amazon after choosing one of the two options which are: product owned by own brand or other brand, sellers can list the product. Now here sellers can claim Amazon listing in Shopify account as well. The Amazon listings will appear on Amazon listing page in Shopify.
After setting up and claiming listings, we want to establish inventory policies. Amazon-Shopify integration has left us with two amazing options: Manual inventory management and Shopify inventory management . Manual inventory management will be monitored by Amazon and sellers will have to clear the inventory manually for future listings.
On the other hand, Shopify gives us three ways to manage inventory namely: Shopify track inventory, Shopify doesn’t track inventory and Allow customer to purchase products when it’s out of stock. In the first option Shopify tracks and equals the inventory according to Amazon’s, the second option enables Shopify not track the inventory resulting in all product available on Amazon portal and third option allows customers to shop even after the product runs out of stock. As Amazon does not support unlimited stock option 100 is used as the placeholder refreshing every 10 minutes.
Finally step to gain from the Amazon-Shopify integration is start selling and we wish happy selling to all the businesses out there making an effort to harvest online resources.
Our e-commerce development experts have vast knowledge about Amazon, Shopify and its integration services. This will enable you to have a dedicated customer service and sell more products easily. Get a consultation on Amazon-Shopify integration services and grow your business in the e-commerce world.