The first impression lasts a long time and may not change but sometimes it’s better to not judge a book by its cover. However, the online business swears by the looks and appearance of the websites and perceive your success accordingly. Visitors really do judge your store through the appearance and how well they can navigate through it.
Therefore, for your products and business to shine the way they should, it’s crucial to pick the perfect theme for your Shopify store.
In this post, we’ll talk about the things to consider when picking a theme for your Shopify store.
The Importance of the Perfect Theme –
I’m sure you must be wondering if people really care about the colors on your website? How does it matter to them?
The fact is that the theme and layout you choose for your online store summarizes your brand and product. It’s a visual representation of your brand value, products, and business idea you are trying to sell.
Though it may not be apparent initially, the color and themes you choose can significantly affect the conversion rates, traffic and customer loyalty. The design plays an important role. Most of the internet users look for F-shaped sites which have a sidebar on the left with menu details for easy navigation.
The designs and layout also can instill trust in viewers who visit your site. If your website looks shady or tricky, chances are it’ll have a negative impact and traffic will diminish gradually.
Before You Pick a Theme –
It becomes more difficult to choose when there is a wide variety of options available. Every time you make a choice, you feel you can find something better. This process can be overwhelming at times. It can be more difficult for first-time users.
With your Shopify development store, you can either start with a default theme and then gradually customize it to see how it fits your business or even just start fresh with a new theme.
Using the default Shopify development theme is fine if it’s your first time with Shopify. In fact, it works well and is a good way to get an understanding of different features and styling tools. We’d suggest you play around a bit before jumping into any other themes.
Here are some questions that will help you to choose a theme –
• The experience you want to create for your customers?
• What are some desired features you want for my store?
• What are your competitors doing?
• How do you want my products to be displayed?
• How many products will be displayed?
• Do you want a paid or free theme?
Tip: Don’t base your choice on theme colors or fonts, as you can customize these things later.
Trying to answer these questions will help you move in the right direction. Once you are through with the above questions, it’s time to head to the Shopify Theme Store to choose from many different themes available.
If you want something entirely unique to your business, you also have the option to work with WebBee Global to give you a customized Shopify theme. This is a great route to take if you are using Shopify development for the first time and need accurate guidance to be able to make optimal use of your resources and time. WebBee is one of the leading Shopify development companies in India and can offer you budget-friendly options for your online store.
Enter the Shopify Theme Store –
The Shopify Theme Store is home to more than 100 different themes and styles that you can choose from for your online store. With so many options, you are sure to find your own style that matches perfectly with your brand and values.
Improved Search Tools –
The latest updates on the Shopify Theme Store facilitates you to search tools to find the right theme for your store:
With filters, you can browse themes with specific features, collections, layout & industry. You can choose from themes by inventory size, home page features, layout style, product type, social features, and much more.
Shopify curates these collections and updates them regularly based on market trends, new releases, features, and style.
Shopify theme store filtering –
Check other stores in your industry to get inspiration from them to see the customization possibilities within the theme.
Click demo option before finalizing the theme to see the theme in action. Check theme reviews to read about other merchants’ experiences with the same theme and how they rate the support from Shopify.
Shopify theme store reviews
Tip: Check for a theme that has most of the features you require? Shopify Apps from the store can largely extend your theme’s functionality.
Consider Theme Support as a Deciding Factor
Another important factor to consider when choosing your perfect theme is the Shopify Theme Support facility. All themes (free and paid) are supported by Shopify through their Support team.
Be Willing to Experiment
With all said and done, you have a variety of options on the table to pick from. So, make use of the above tips and come up with the perfect theme for your new store. Take your time to test and experiment with the tools and features the themes must offer. Install and customize multiple themes and compare them before deciding on the one that’s correct fit for you.
Use the criteria, questions, and filters to find out what’s perfect for your business and begin experimenting with different themes. If you face any issues or are not able to decide on the theme, seek consultation from WebBee experts. They will guide to from start until the end of your online store website project.
Truth be told, there’s no “one size fits all” approach while picking a theme. Every business is different and requires a different approach. You are the only person who can make an informed decision about your business and the perfect theme that should be used to represent it. Give your project ample time to shape well and nourish it from the start with information, consultation, reviews and receiving right guidance from the experts. WebBee Global offers Shopify Plus Development Services , customize e-commerce solution and ERP solution for small business.